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Introducing Rhedux
Jhane has long been famous for her sophisticated designs and her use of advanced technologies for both designing and manufacturing. At the same time, over the past few years, her rising passion for environmental quality has lead to increasing dissatisfaction with the current wasteful practices of the textile and fashion industries. Realizing that financial pressures, operational realities, and years of disregard for environmental consequences often cause factories to discard pristine, high-quality fibers, yarns, and fabrics, Jhane conceived of the possibility of gathering up these "found" materials, in a practical and cost-effective way, and then challenging herself to bring them to market in innovative designs. Jhane calls this new approach "Rhedux". Her challenge has been to think about fibers, yarns, textiles, and garments in a new way. For example, when Jhane designs the traditional way, she can pick any size of yarn she wants, any color, any fiber, and so forth. With "found" materials, of course, she has to work with the exact fiber and yarn that already exist. At first glance, this seems terribly constraining. But Jhane is endlessly inventive, and her inquisitive mind soon started along new channels, new combinations of ideas, and she has now reached a point where she has an entirely new design paradigm. Yes, within her Rhedux line she is constrained by the pre-existing materials available to her. But she is now combining techniques of spinning, weaving, and printing in ways that she never did before. We all know the old saw about "necessity being the mother of invention". That effect is strongly at work here. But, you might well ask, how is this possible? Let's consider an example. Jhane loves using digital printing, but it's expensive. It greatly reduces pollution, which endears it to Jhane, but she has long been limited in its use because of the price. But, because she can negotiate better pricing for found materials than for new, in the Rhedux line she is now able to combine digital printing with the highest quality fibers and weaving, without pricing herself out of the market. And this is of course only one example. Jhane, with her decades of experience in the industry, has a deep knowledge of the technical aspects of bringing a garment to market. When she puts on her "Rhedux" hat, she finds that she is coming up with entirely new ways of thinking about fibers, colors, fabrics, and garments, with the result that, far from being confined in her thinking, she is actually being more innovative, not less. It's very exciting for her, and very liberating. We are often told "in life, follow your passions". Jhane has a deep and abiding passion for fashion and for the environment. By following her passion, she is starting a revolution in how her industry thinks about its materials and processes. See Jhane's newest Rhedux designs in her online store. 3/2009 |